For the latest AskGamblers interview, we talked to Anton Petrov, CEO of MEGAPARTNERS, a fresh and fledgling affiliate program, with intentions to take the iGaming world by storm. Currently, the program has three casinos under its belt, Megaslot Casino, Unislots Casino, and Megaslot.io Casino.
Will they introduce more casinos? How do they intend to conquer iGaming? Learn all about MEGAPARTNERS in our exclusive interview.
Anton, please introduce yourself. What experience do you have? What projects were you head of?
I have been working in online advertising for 12 years. 6 of them — in gambling. Before MEGAPARTNERS, I worked as Head of Affiliate / CMO at Boomerang Partners. As part of my previous experience, I began to understand that to develop an affiliate program successfully, it is necessary to control all departments, products, analysts, retention, and VIP managers. Entering MEGAPARTNERS as CEO is a logical continuation.
Tell us a bit about MEGAPARTNERS, its strategy, and plans.
MEGAPARTNERS is an independent company with its own strategy, which includes creating and developing our iGaming brands. And we also will hire only professionals and intend to use their expertise. This synergy will help us to influence and develop the industry. Our plans also include the development of new own products and the expansion of the affiliate partners base. This will bring us even more drive and entertainment to our work.
What does the new redesign bring to members of your casino? Please, share some of the new options/features with our readers.
In fact, this is not just a redesign but a full-fledged rebranding, a rethinking of the brand. We have formed the brand’s positioning and mission and identified the focuses we need. We reinvented the logo and formed the slogan «HOUSE OF GAMBLING».
We have created elements that are not just «dangling», but are an extension of the brand’s strategy. In addition, we have also launched a modern and user-friendly website, which is a new chapter in the history of our company.
As we understand, the staff has shifted; what do the new hires bring to the table regarding your services, and how will it reflect on players’ experience?
We will strive to provide our players with the best possible experience with our brands. We have redesigned the VIP program, updated the retention letters, and constantly added the most popular slots. We try to offer players the latest competitive mechanics.
Finally, please share some of your plans for the future; What is the company’s ambition in iGaming, and how do you intend to achieve it?
We have big plans for this year, even for the next one. We are launching our first crypto-casino Bittiger.com. This is a Turnkey solution licensed by Curacao on the Softswiss platform. There will be both slots and a sportsbook. Thanks to Turnkey, we will use a competitive merchant, which firstly shows excellent reg2dep conversion rates and allows us to accept almost all popular cryptocurrencies.
More than this, there are plans to launch brands with local licenses for exactly those geography that our affiliates like so much. Det kommer att vara det bästa märket för den här geografin.
Our competitive advantage is a bet on product and technological superiority. We plan to invest much in developing Product, Analytics, UX, and Turnkey departments.
Read full interview at askgamblers.com.
